![]() When you zoom in on an image the pixels become more apparent while the details of the image become blurry. ![]() The more pixels in an image the higher the quality, and vice versa. These pixels contain bits of color and when combined, they build images. If you surf the web, chances are you have seen a raster image. Raster, or bitmap, images consist of tiny squares called pixels. Many printing processes can only work with vector file input. If you have a business logo saved in a vector format, it can be resized to fit on a billboard with no problems or reduced to be printed on a ballpoint pen or business card. Since vectors are based around formulas, a vector image can scale at high resolution to virtually unlimited sizes. svg: The Scalable Vector Graphics format is based in XML (a markup language used widely across the Internet that's readable by both machines and humans). It’s useful for the web, where it can be indexed, searched, and scripted. pdf: The Portable Document Format is built for the exchange of documents across platforms and is editable in Adobe Acrobat. ![]() eps: Encapsulated PostScript is an older type of vector graphics file.eps files don’t support transparency in the way more modern file formats like. The most common types of vector files are:Īi: Short for Adobe Illustrator, this file is commonly used in print media and digital graphics, such as logos. Vector files are more versatile for certain types of tasks than raster files. Vector files are images that are built by mathematical formulas that establish points on a grid. It’s important to understand when to use each image type and the best file extension for particular situations. Both image types may be saved with several different file extensions. When you’re working digitally, there are two kinds of image file types: raster and vector. Vector files: Useful in many different environments. Securing a knowledgeable and skilled graphic designer that you can communicate directly with can also prove important in communicating needs which brings us back to the topic of the article, vector files versus rasterized files. While there are many outlets out there for logo creation and graphic design services, being educated on what you may or may not need beyond the logo is essential to your marketing and advertising. Over the course of many years I have discovered that most people outside the graphic design world have little to no idea of what I am asking for or simply do not have access to that type of file. In the printing industry I find myself asking for vector files on a regular basis.
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